According to the case, The EZ Company introduced a new technology, focusing on the principles of informationintegration and visualization. The company started negotiatinga saleto an eligible suitor. However, the company later found out that the damage that was done to its brand, as a result of cyber-attacks, was initiated by a blogger. He used various trash talk blogs and self-promoting website and web pages. The attacker claimed to be an expert in information visualization technology, when he received no formal education in the relevant field. Nonetheless, the blogger rigidly attacked and criticized the company, as well as individuals associated with the company, its customers, and its researchers. Although the company is in a critical state, it is essential that the company deals with this problem in an organized, systematic and efficient manner.