Customisation - customers needs for a product, Operation Management

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Customisation - Customers Needs For a Product

The ability of the operations system to tailor its outputs to meet special requirements of customers. Vision Express has taken a sizeable share of the UK market for spectacles through operations which excel in fast customisation: customers can have spectacles made with their choice of frames and lenses, which may be plain or multi-focal and/or photochromatic, to their personal prescription within an hour or so.

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