Customer satisfaction and service quality, Operation Management

Assignment Help:

Customer Satisfaction and Service Quality - Operation Strategy

Although you have seen examples of the dimensions along which companies compete and approaches to operations strategy formulation illustrated by the approaches of Hill , Platts and Gregory and Slack, it is important to consider the dimensions of service quality. The following well known analysis by Parasuraman, Zeithaml and Berry (1985, 1994) is based on a 'gap' or disconfirmation model.

Essentially we are attempting to define customer requirements or service quality. Parasuraman et al describe ten determinants of service quality.


Related Discussions:- Customer satisfaction and service quality

Explain work-in-process and raw materials are needed, The Bawl Corporation ...

The Bawl Corporation supplies alloy ball bearings to auto manufacturers in Detroit. Because of its specialized manufacturing process, considerable work-in-process and raw materials

Explain that they receive the training they need, The Chief Projects Office...

The Chief Projects Officer (CPO) is responsible for the individuals working on a project in all of the following way EXCEPT: A. That they perform project activities according to

Outline the positives as well as negatives of each approach, In a group env...

In a group environment, should leaders be assigned at the beginning of a project or should leaders emerge as the group is working on the project? Outline the positives and negative

What are hr as a competitive advantage, Hr as a competitive advantage: I ne...

Hr as a competitive advantage: I need research on the above subject with reference and cited.

Explain what must the beta of this stock be, A stock has an expected return...

A stock has an expected return of 10.2 percent, the risk-free rate is 4.5 percent, and the market risk premium is 8.5 percent. What must the beta of this stock be?

Explain applicable federal regulations relating to kickbacks, Identify and ...

Identify and discuss applicable federal regulations relating to kickbacks

Operations management, a small assembly line for the assembly of power stee...

a small assembly line for the assembly of power steering pumps needs to be balanced. exhibit 8.11 is the precedence diagram. the cycle time is determined to be 1.5 minutes. how wou

Compute the exact times that each will begin, Two law students, John and Ma...

Two law students, John and Marsha, are planning an all-nighter to prepare for their law boards the following day. Between them they have one set of materials in the following five

Define the elements of method study and work measurement, Define the elemen...

Define the elements of method study and work measurement. Method study and Work Measurement are elements of Work Study.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd