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Customer Relationship Management
Customer relationship management (CRM) has been described narrowly as a customer database management activity.
Customer relationship management "is the full process of maintaining and building profitable customer relationships by delivering greater customer value and satisfaction?"
1). Currently, customer relationship management is seen as the total process of maintaining and building profitable customer relationships by delivering greatest customer satisfaction and value .
2). Traditional marketing practices targeted on attracting new customers instead of retaining existing ones. The move currently, however, is toward building long-term relationships along customers and other stakeholders.
promotion techinques
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
what are some situation of straight rebuy
How should Shoppers? Stop develop its demand forecasts?
Define marketing mix
what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
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