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Customer Relationship Management
Customer relationship management (CRM) has been described narrowly as a customer database management activity.
Customer relationship management "is the full process of maintaining and building profitable customer relationships by delivering greater customer value and satisfaction?"
1). Currently, customer relationship management is seen as the total process of maintaining and building profitable customer relationships by delivering greatest customer satisfaction and value .
2). Traditional marketing practices targeted on attracting new customers instead of retaining existing ones. The move currently, however, is toward building long-term relationships along customers and other stakeholders.
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
various approaches followed by FMCG companies in test marketing
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
explain the core concept of marketing
process of disigning distribution channel
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
marketing process
How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
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