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Question:
a) Explain why service personnel are a source of customer loyalty and competitive advantage.
b) Discuss the customer cycle of failure in a service organization.
c) Why short-sighted policies with regards to front line employees can be expensive to a service organisation?
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
CONSUMER MIND IS A BLACK BOX DISCUSS
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
usefulness of marketing mix in amarket or a even a company
Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#
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