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Illustrate why marketing research is important to a firm specially in a competitive market situation
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
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