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Characteristics of Sellings oriented concept of marketing, Marketing Management
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
what is mis
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
Define and explain these concepts (reach and frequency).
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