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Curtis and Kastner Stakeholder Model
Curtis and Kastner (1987) sought ways of adding value for each stakeholder group to ensure the long term success of the organisation. Interests of each group are identified and appropriate metrics found.
This is shown in the following table.
According to the Strategic/Consultative Selling Model, what are the three prescriptions for developing a successful personal selling philosophy?
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the globalization and geographic dispersion of operations
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