Cultural orientation of group members. For example, a group of Israeli workers may have different cultural norms from a group of American workers, because of the influence of their respective national cultures. Research by Earley (1993) shows that the individualist-collectivist dimension has a significant impact on group dynamics. He found that, not surprisingly, individualists work better alone than in a group, and collectivists work better in a group than alone. What Earley (1993) also implies is that social loafing is more common in groups of individualists as they are more likely to choose not to adhere to group norms and therefore contribute less.