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Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
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what is meant by line extension of a product?
Explain about marketing dynamics. Marketing Dynamics: Products and markets are very constantly changing because of technological advancements. Increasingly companies are
advertising campaigns and there work in developing awareness among public
pest analysis of any sbu
types of marketing planning that a business organization can adapt
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