Cross-functional responsibility, Marketing Management

Assignment Help:

You are required to critically examine the current marketing orientation of an organisation of your choice.  This may be an organisation that operates in your own country, or an international example with which you are familiar.  The organisation can represent the private or public sector.  It can be a service provider or a manufacturer.

The question comes in three parts:

(a) How successful do you think this organisation is in terms of ensuring that factors in its external (macro) environment and the various market actors with which it relates are accommodated within its marketing strategies?                                                     

(b) How successful does the organisation seem to be in ensuring cross-functional responsibility for marketing operations within/across its own sub-units or departments?                                                                                                                           

(c)  What future market-driven strategies would you recommend to the management team of your chosen organisation?            

Your evaluation can draw upon any part of the syllabus (backed up with appropriate references) that you believe to be relevant, as long as the issues you discuss are capable of contributing to "market driven management".  In terms of your recommendations, there are no 'right' answers to this question.  All that is required is that your chosen strategy/strategies are credible, given the organisation's current market orientation.

 

 

 


Related Discussions:- Cross-functional responsibility

Implement a crm system solution, Question: "If a decade ago, we had had...

Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from

Assignment, consumer mind is a black box discuss

consumer mind is a black box discuss

What is direct marketing, What is Direct Marketing Growing utilisation ...

What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised

Trigogometry, If b+c=3a,then the value of cotB/2 cotC/2 is equal to....

If b+c=3a,then the value of cotB/2 cotC/2 is equal to....

Statistics, 10% of inhabitants of a town are known to be suffering from a d...

10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease

Consumer preference for co-branded financial product, please confirm me whe...

please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..

Explain about the company’s macroenvironment in brief, Explain about the Co...

Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura

Old concept or product oriented concept of the marketing, Old concept or pr...

Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process

Product mix, "A Product mix (also called product assortment) is the set of...

"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd