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Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
how the hotel industry use 7ps
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
the rise of personal computers in the mid 1980s spurred interest in computer games
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
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