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The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
explain Henry Assael Model of buying decision behaviour along with diagram
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
prodact mix of lg company
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