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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
seal-dip pricing
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Consumer mind is a Black Box
what is product strategy?
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Explain Henry Assael Model of buying decision behaviour along with the diagram
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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