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Question
(a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by:
(i) Corporate identity in marketing.
(ii) Corporate identity in the Sociological sense.
(iii) Corporate identity from an Organizational point of view.
(b) Definition of branding is:
The creation, development and maintenance of a mutually-valuable relationship with a strategically selected group of customers, through the medium of a fresh and compelling elaborated proposition that is delivered consistently over time.
(i) Why do you need to define your brand?
(ii) The brand should be defined according to 8 dimensions? List them with brief explanations.
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
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Should video game companies continue to alter their products to include other functions, such as e-mail?
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Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
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