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Question
(a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by:
(i) Corporate identity in marketing.
(ii) Corporate identity in the Sociological sense.
(iii) Corporate identity from an Organizational point of view.
(b) Definition of branding is:
The creation, development and maintenance of a mutually-valuable relationship with a strategically selected group of customers, through the medium of a fresh and compelling elaborated proposition that is delivered consistently over time.
(i) Why do you need to define your brand?
(ii) The brand should be defined according to 8 dimensions? List them with brief explanations.
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
what are all about brands and branding policies?
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
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