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a) Describe what you understand by corporate identity in marketing.
b) Show how corporate identity is normally visibly manifested.
c) Management has delegated you the role of the team leader for a large corporate design project intended for a client specialized in the selling of luxury cars. Explain in details how you would carry out this project.
d) An organization normally invests in a solid corporate identity to tell its customer "we are here to stay" as well as to inspire quality and professionalism in all aspects of its business. Discuss five ways in which building a good corporate identity can help organizations to achieve this vision.
What will be impact on the operating leverage of a firm, if it proceeds for additional borrowings?
why do investors pay attention to bond ratings?
Many strategic decisions fail because they do not attend to the interests and information held by key stakeholders. This scenario has prompted a stakeholder's approach to cor
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How has the merger activity in the past decade affected the concentration of assets in the banking industry? A: Over the last decade, the number of commercial banks declined
This method simply calculates the average of a number of expert estimates. Let E denote the number of experts, and mn,e denote the forecast of expert e, e =1, ... ,E, for SKU n 2N.
I have been given 3 different types of projects. They state the IRR and how much the project will add. The question goes on to give a WACC with break points. The question wants
Theoretically Modigliani and Miller (1958) took a fairly straightforward view of the purpose of a company in an economy. They pointed out that companies take cash from providers o
Your firm is contemplating the purchase of a new $791,000 computer-based order entry system. The system will be depreciated straight-line to zero over its seven-year life. It will
Table gives the average MAPE for all SKUs with positive preview demand together (overall) and also per preview demand class. Furthermore, the error percentages in bold were signi?c
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