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a) What is corporate design as applied to the graphic design industry?
b) You are a team leader in a graphic design firm and have been attributed a corporate pack design project for a large organization including the logo, business card, brochure, website and style guide. Explain in details how you would carry out this project.
c) List the five Principles of Effective Logo Design.
d) State with a brief description the Seven keys to good corporate designing.
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QUESTION 1 (a) Describe the theory of Behaviourism and Media effect, using day to day situations as examples. (b) (i) Explain what you understand by the term subculture?
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