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Question:
(a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families, communities and kids about the harmful effects of tobacco use which causes lung cancer and other diseases, besides creating smoke pollution and nuisance to non-smokers. The department also hopes to encourage existing smokers to quit smoking.
Elaborate the steps to devise a plan for the ‘Tobacco Control Program' by the Department of Health.
(b) Elaborate on the contributions of the Internet in the evolution of Public Relations.
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
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Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order
differences between selling and marketting
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
what is upward and downward streching of brands
under positioning
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
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