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Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
management improve the organizational climat
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
what is proposal solicitation in buying process
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Question: e-HRM is a way of implementing HR strategies, policies and practices with the full use of web-technology channels. (a) Describe the different ways in which e-HR a
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approches of test marketing in FMCG
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
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