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Various approaches by FMCG companies ..
design marketing mix for product fash wash
Marketing strategy development
what are the identifying the major channel alternatives ?
1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
marketing is a science for the management of a value delivery system
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