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Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
“Consumer mind is a Black Box”
process involved in designing channels
Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
concepts and different core of marketing
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
Consumer mind is a Black Box
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