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Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
identify and briefly four trends in the macro environment
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
Answer for a caselet
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
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