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Question 1: (a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples. (b) Using relevant examples, explain the term "Sales
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
Q. What is advertising ? Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several product
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
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