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Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta
what is the relationship between 4ps of marketing mix?
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
Role of the environment scanning in the organizations: property used environmental scanning can help to ensure organizational success. The specific organizational roles or functio
How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
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