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discuss the four functions of marketing management analysis, planning, implementation and control
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
Question: (a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families,
Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
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