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The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
considering the concept of product life cycle, where would you put video games in their life cycle
how to position the competitors in cross map.
I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y
Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im
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