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Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept o
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
difference both type of car
Ii is experienced that sometimes a vaguely formulated problems introduces many difficulties in proper decision making as well as to conduct true and relevant research. A proper def
Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that
Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
ROLE OF EXPORT IMPORT BANK: Export-Import Bank of India was set up in 1982, for the purpose of financing, facilitating and promoting foreign trade of India. It is the principal
RIGHTS AND DUTIES UNDER PRINCIPAL INCOTERMS: You have learnt various Incoterms. Let us now discuss in brief the provisions for the two major terms viz., FOB and CIF. , FOB
What is perception mapping? Does it differ for each product category?
Export Claims: Authorised dealers are permitted to remit export claims by exporters on application by letter. The application contains particulars such as Reserve Hank Code Num
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