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Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values
What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu
Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak
Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l
Q: How Post Purchase behaviour of a consumer can be explained? Ans: Post-purchase behaviour engages all the consumers' activities and the experiences that follow the purchase.
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
Explain a production procesq
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage
OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas
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