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While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
MEANING AND NATURE OF EXCHANGE RATES : During the Great Depression of the 1930s, almost all countries found it difficult to increase their exports. Many of them decided to resort
OBJECTIVES After studying this unit, you should be able to: 1. Explain the objectives of exchange control; 2. Describe the principal provisions of Foreign Exchange Regula
MAJOR PRODUCTS EXPORTED : Look at Table which shows the major products exported from India and the changing pattern thereof over the last 40 years. It is clear from the above ta
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu
Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view. Defining a research pr
Advance against Undrawn Balances : In some of the export business, it is the trade practice that the bills are not drawn for the full invoice value of the goods. A small part of t
Q. Explain Spreading activation ? Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembe
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