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Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
Is it possible to share some insight on various market segments in Indian mobile phone industry and their respective sizes
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
Identify three or more of the secondary sources of information available to REI.
AskWhat are the internal and external criteria of selecting a research problem?
When converting management dilemma into research questions, what issues should be considered and why? Answer A manager when faced with a dilemma is surrounded by numerous
Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
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