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Consumer Involvement:
>>The kind of information processing that takes places ranges from simple processing where the basic features of a message are considered elaboration where the incoming information is linked to a person's pre existing knowledge systems.
explain Henry Assael Model of buying decision behavior along with the diagram”.
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
Distinction between Spot and Forward Rates : You have learnt what spot and forward rates are. Let us now explain the distinction between both rates. Spot rates are applicable on t
Marine Insurance Contract : Article 3 of the Indian Marine Insurance Act, 1963 defines marine insurance contract as "It is an agreement whereby the insurer undertakes to indemnify
Q. What are the Motivational conflicts? Motivational conflicts: _ Positively valued goals means consumers are motivated to approach the goal and will seek out products tha
IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte
Q. Describe important characteristics of Culture? (1) Culture is comprehensive . This signifies that all parts must fit together in some logical fashion. For instance bowing a
Documents in Support of Claims: Every claim has to be supported by documentary evidence. Important documents that should accompany the claim forms are the following: a) Certif
How do I find information for a pest analysis, political information in particular? I don''t know where to begin.
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