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Consumer Involvement:
>>The kind of information processing that takes places ranges from simple processing where the basic features of a message are considered elaboration where the incoming information is linked to a person's pre existing knowledge systems.
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Examine a range of general or marketing strategy options (a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate t
Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
Prohibition of Export : Export of all goods either directly or indirectly to any place outside India other than Nepal and Bhutan is prohibited unless the exporter furnishes to the
Evaluate the relationship between brand loyalty, corporate image and repeat purchase
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
Coverage and Institute Cargo Clause : Generally these perils are grouped in categories. Depending on the types of cargo policies (which exclude war and strike covers) are: Institu
Deemed Exports: It refers to those transactions in which the goods supplied do not leave the country and the payment for such goods are made in India. The supply of goods shall be
Legal Dimension : When the goods are in transit from the exporter to the importer, they are, at different stages, in the custody of different agencies and authorities including th
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