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What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin
Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
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Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
building brand equity
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Screen the communication objective of your campaign
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
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