Consumer behaviour when making a purchase, Business Management

Assignment Help:

Describe briefly the main stages included in the (rational) process of consumer behaviour when making a purchase. 

Problem/Need recognition

The purchasing process is a problem solving process of how to satisfy a requirement or want. Crucially consumers do not so much buy goods or services as satisfy a demand or need by the purchase. The first stage is that the consumer identifies that requirement or problem. 

Information searching

The second stage involves the consumer performing a search of several options to satisfy the identified need. This might be done informally through remembering past experience, talking to others or more formally by consulting directories, 'window shopping' alternatives or internet search engines. 

Evaluation of alternatives

This stage involves the consumer in comparing several brands and products in order that a choice might be made between the viable alternatives. 

Purchasing decision

Next the customer actually makes a purchase choice. The choice is only normally altered if (for instance) there is a temporary 'stock-out' or further information emerges about the alternatives which were rejected initially. 


Related Discussions:- Consumer behaviour when making a purchase

phased out or discontinued, Write a letter to your distributor, conveying ...

Write a letter to your distributor, conveying the bad news of one of your product lines being phased out or discontinued, offering some form of compensation in return.

Evaluate three business strategies of contradiction, Ian Davis took over th...

Ian Davis took over the position of MD at McKinsey & Company in 2003. He has numerous opinions from in-house colleagues about future directions of the firm. But as the textbook (Tr

Discuss how the masculine and feminine language use differ, QUESTION 1 ...

QUESTION 1 a) Discuss how do stereotypes act as barriers to communication across cultures? Support your answer with examples. b) Explain and discuss on the sources of commun

Describe the role of the secretary, Question 1: As our society becomes ...

Question 1: As our society becomes increasingly diverse, the ability to communicate with members from other cultures becomes a business necessity. Explain four intercultural di

Limitations of carrying out coherent decision making, Question 1: Being...

Question 1: Being successful in decision making is something that managers obviously desire. Describe the steps which lead to rational decision making and discuss the limitatio

GE matrix, What are the characteristics of each component of the GE matrix...

What are the characteristics of each component of the GE matrix?

Discuss the features of billing and customer care, Question 1 Discuss the ...

Question 1 Discuss the features of Billing and Customer Care Question 2 What are the most important performance measures of call center? Question 3 Discuss in brie

The elements of the organizational structure, QUESTION 1 Using either a...

QUESTION 1 Using either a public or a private welfare institution known to you, describe carefully (a) The elements of the organizational structure and (b) Explain how ea

Effects of accidents, Effects  of Accidents The  accidents are  always ...

Effects  of Accidents The  accidents are  always undesirable.  They result in  loss of life  and property. They  produce evil effects  on workers, families employers and on the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd