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Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires
Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
A good or service an organization makes in quantity to sell on the open market is a product.
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
its relation with plc
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
Define International Marketing and furnish its features
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