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Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
Branding
people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
WHAT ARE THE PRODUCT MIX OF LG COMPANY IN REFRIGIRATOR
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
henry assael model of buying decision behaviour along with the diagram
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
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