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What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas
While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is governed by the 'Customs and Central Excise Duties Drawback Rules' compiled and notified by 'Drawback Directorate' of the Depa
WHAT ARE THE IMPLICATIONS OF INTGRATDE BRAND PROMOTION FOR MEDIA
Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t
Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of
Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput
Examine a range of general or marketing strategy options (a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate t
PROMOTING PRODUCTS ABROAD : The various methods of export promotion usually adopted are advertising, direct mailing, point of purchase displays, and trade fairs and exhibitions. L
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