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Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
OBJECTIVES After studying this unit, you should be able to : 1. Explain the need for procedural formalities of export incentives 2. Describe the process of claiming dut
KINDS OF PERILS : The cargo insurance policy can be as wide as to cover all possible kinds of risk and losses to which cargo could be exposed in transit. The event which lead to l
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Q. Economic model of consumer behaviour? Economic model: Economic model of consumer actions is one-dimensional. This denotes that buying decisions of a person are governed b
how to apply the judgemental and observation forecasting techniques in clothing store
Questions Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and u
Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process
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