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Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Purpose: The purpose of this paper is for the student to reflect on the historical and current image and voice of nursing and the profession of nursing are affected. The student w
Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
Service-firm-sponsored retailer franchise system
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