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why BBA student needs study marketing
Question 1: (a) The Chartered Institute of Marketing describe marketing as "the management process responsible for identifying, anticipating and satisfying customers' requireme
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
various approaches that are followed by FMCG companies test marketing in marketing management
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
A good or service an organization makes in quantity to sell on the open market is a product.
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
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