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Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
4 p''s of marketing
This is the number of times a consumer purchases the similar product within a specific time interval.
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
what is down market stretch and give some example?
what are all about brands and branding policies?
A good or service an organization makes in quantity to sell on the open market is a product.
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
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