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New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity
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