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How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r
what are the approaches used by FMCG companies in test marketing?
Considering the concept of product life cycle, where would you put video games in their life cycle?
describe different stages of channel design process
what are the advantages of upward strech
Market growth is the measured potential for a product type to attract more consumers spending.
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic
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