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how should we put all indian factors in a ppt
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
considering the concept of product life cycle where would you put video games in thier life cycle
various approaches that are followed by FMCG companies test marketing in marketing management
Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
process of disigning distribution channel
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
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