Consumer adoption process and its various stages, Marketing Management

Assignment Help:

The consumer adoption process and its various stages are as follows:

Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just like an acceptance or innovation. On the basis of mental process and mental makeup or the perception, consumer will adopt the product or any brand. For a new product, adopters have been the observation from various stages such as the consumer when gets an information about the product, they get awareness about the product and thus they easily enters into the second stage of adoption process of the product. When the consumer seeks information about that innovation then he or she feels interest about that product in the mind of them. Thus when consumer thinks to try or to purchase that product, they enter the stage of evolution. When the consumer tries the product or tries to understand about its features to know or to improve his or her own values, then the consumer follows the concept of trial stage. Adoption is the final stage where the consumer seeks to purchase the product for their daily and regular use.

CRM, loyalty, advantage increases when the consumer accepts or influences the product. Thus there should be inter personal and intra personal influences need to be there to select the product variety and criteria. The information which the consumer receives from the purchaser is very important because it helps them to make the decision according to their needs and wants. Marketer should enhance the strategies of marketing to influence the consumer.


Related Discussions:- Consumer adoption process and its various stages

Describe the six components of business models, Question 1 How does e-busin...

Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne

Refute or assess the validity of this statement, A Supervising Officer of a...

A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad

State the government regulation - pricing decisions, State the Government R...

State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li

Routinisation reasons of distribution channels, How is routinisation the re...

How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r

Marketing manager, As marketing manager you have been assigned to promote a...

As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to

Enumerate about the target marketing and research, Enumerate about the Targ...

Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma

Explain about marketing network in relationship marketing, Explain about ma...

Explain about marketing network in relationship marketing. Relationship marketing has the intend of building manually satisfying long-term relationships along with key partie

Examples of unfair trade practices, Q. Examples of Unfair Trade Practices? ...

Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test.  (ii) Using the words 'Government Supported', 'Go

Discuss the significance of a customer retention strategy, Question 1: ...

Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd