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Protecting and strengthening the organization's position in its present markets by its current products
Tangy spices Ltd, the countries’ biggest spices marketer has decided to launch a hostile bid for Italy’s major spice marketer Chilliano. This is a rare case of an Indian company ma
Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new pr
A highly perishable drug spoils after three days. That is, a fresh unit on day t may be used on day t, day t+1, and day t+2, but must be disposed of at the end of day t+2. Each
1. Describe the brand you will establish across as many dimensions as you think are relevant 2. What will your brand association be? i.e. what is the one thing, above al
Benefits of using balanced scorecard (BSC) - BSC encourages a long-term view of improving performance through time. - BSC considers both non-financial as well as financial m
Discuss the ways in which the strategies of the functional areas of an organisation should support the other levels of strategy. In describing how the functional strategies sup
groups and or teams will solve all the effectiveness and efficiency challenges facing the 21st century organisations.discuss
Question 1 Explain the Portfolio Approach to Strategic Analysis and discuss its limitations. Question 2 Write short notes on each of the following (questions carry equa
Before conducting SWOT analysis, it is essential to conduct internal and external analysis for the company. Internal Analysis Product quality and variety: The cCompany is goo
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