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Enacting change is difficult. The forces that create the need for change often bump up against equally powerful forces of resistance. Think of an organization with which you are familiar, perhaps one you have worked for or where you were a member and respond to the following:
Draft a post that identifies a change that needs to be made within the organization and conduct a force-field analysis. List and describe the forces driving the need for change, identify and describe forces resisting change, and select/develop a tactic to overcome barriers to change.
What is the role of advertising in an integrated promotional strategy for Dell inc..
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