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Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an
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