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Define the working of first barrier of exchange in intermediaries. The primary barrier for smooth exchange results by the fact which sources of supply and centres for demand ar
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
describe different stages of channel design process
what is new product development and also define its process.
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
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