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when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
why we need to study promotion in marketing?
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
explain the various approaches that are followed by FMCG companies in test marketing
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
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