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Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo
Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura
Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
income inreased by 10% later decreased by 10%. total change in % in income
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