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I need to write an Audit for Coca Cola for my integrated marketing communication class
what is relationship marketing ?
Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C
Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse
OBJECTIVES After studying this unit, you should be able to: . 1. explain the basic significance and objectives of India's Export-Import policy 2. describe the rationale
INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential
how to apply the judgemental and observation forecasting techniques in clothing store
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
discuss the relationship between marketing communication and brand loyalty
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