Here's where most advertisers fall down as well as you can stand head & shoulders above the crowd Tell your full story. Don't formulate people try to figure out on their own why they should be doing business with you. Spell it out for them and Introduction A model is extremely often referred to as an abstract representation of a process or relationship. We be likely to hold various models in our minds which allow us to make sense of the world and as well help to predict the likely course of events. To put it merely models help us in the development of theories understanding complex relationships and providing the framework from discussions and research work.