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Question:
(a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix'
(b) Using the AIDA model, explain how both Public Relations and Advertising changes the attitude of the consumers from ‘brand ignorance' to purchase?
what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
does the marketing exits solely to increase the profits
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
meaning of regional products or definition of regional products
should vedio game campanies continue the alter their products to include other function ,such as email?
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
approches of test marketing in FMCG
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