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Question:
(a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix'
(b) Using the AIDA model, explain how both Public Relations and Advertising changes the attitude of the consumers from ‘brand ignorance' to purchase?
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors
How should shopper''s stop develop its demand forecasts?
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
topic review on setting product strategy
The product margin is calculated as product sales minus the direct costs of selling the product.
what is product strategy?
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
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