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Q. Concept of problem recognition search and evaluation?
Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem recognition-you understand that something is not as it should be. Perhaps for instance your car is getting more difficult to start and is not accelerating well. The subsequent step is information search-what are some substitute ways of solving the problem? You might purchase a new car buy a used car take your car in for repair ride the bus ride a taxi or ride a skateboard to work. The third step engages evaluation of alternatives. A skateboard is inexpensive however may be ill-suited for long distances and for rainy days. Ultimately we have the purchase stage and sometimes a post-purchase stage (example you return a product to the store because you did not find it satisfactory). In realism people may go back and forth between the stages. For instance a person may resume alternative identification during while evaluating already known alternatives.
Consumer involvement will tend to differ dramatically depending on the type of product.
Generally consumer involvement will be higher for products that are very expensive (example a home and a car) or are highly significant in the consumer's life in some other way (example a word processing program or acne medication). It is significant to consider the consumer's motivation for buying products. To accomplish this goal we can use the Means-End chain wherein we consider a logical progression of consequences of product use that eventually lead to desired end benefit. Therefore for example a consumer may see that a car has a large engine leading to fast acceleration leading to a feeling of performance leading to a feeling of power which ultimately improves the consumer's self-esteem. A handgun may perhaps aim bullets with precision which allow the user to kill an intruder which means that the intruder will not can harm the consumer's family which achieves the desired end-state of security. In advertising it is significant to portray the desired end-states. Meeting point on the large motor will do less good than portraying a successful person driving the car.
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
OBJECTIVES After studying this unit, you should be able to: . 1. explain the basic significance and objectives of India's Export-Import policy 2. describe the rationale
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How should Shopper’s Stop develop its demand forecasts?
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Q. Nature of personality that influence consumer behaviour? The study of personality discloses three distinct aspects: Personality reproduce individual differences Pe
NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export
Key concept behind marketing research?
4 types of maintaining a database and description
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