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Q. Concept Development and Testing in process of development?
A concept is an elaborated version of the product idea. The concepts are developed to the extent of the new product satisfying consumer needs, the price strategy involved for positioning of the product in the market, purchase intentions at a given price level and so on. This exercise of concept building helps to face and understand the situations better and is a proactive approach.
Components of Strategy Strategy has four basic components: Scope: which refers to the position the firm wants to have in relation to its environment. Resource deploym
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