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What is Concentration Approach for selecting target markets?
Concentration Approach:
As an organization directs its marketing efforts in the direction of a single market segment by a single marketing mix, this is using a concentration approach. This permits a company to focus all its marketing efforts onto a single segment. A main restriction of the concentration approach is that, when a company depends onto a single market segment for its entire sale and which segment’s demand for the product declines, sales and profits of the company will also decline.
importance of Balancing Customer and Competitor Orientations
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
select a company and explain th marketing mix
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
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