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Components of Strategy
Strategy has four basic components:Scope: which refers to the position the firm wants to have in relation to its environment.
Resource deployment indicates how the organization intends to allocate resources.
Competitive advantage is the specification of what advantage(s) the firm holds relative to competitors and
Synergy is the extent to which various businesses within the firm can expect to draw on one another.
1. Identify a potential target market for BNP Paribas’ retail banking’s future international expansion strategy
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