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Elements/Component of print Advertising Copy:-
Advertising-Copy is prepared subsequent to combining various components or elements of Ad-copy. Elements and Components of ad-copy made for dissimilar media are different. In the prospective discussion Elements/components of print ad copy and broadcast ad copy are discussed. Components of print-Ad-copy are headlines and subheads along with body-copy and blurbs, slogans, boxes and Illustrations, panels, Identification- marks and Closing ideas etc.
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
what are four views of consumer behaviour?
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