Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Component of modern concept of the marketing:
1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer oriented concept of the marketing. This concept assumes that all the activities of a producer must go around the choice or behaviour of the consumers. It assumes that we should produce the quality which is liked by our consumers; we should produce the quantity which is required by our consumers; we should fix the price which can be afforded by our customers; we should distributes our products through the channels of the distribution which are most suited to our consumers, and we should provide these all at the time and place most convenient to our customers. Therefore, a successful producer is one who stress upon the marketing research and as a result it makes this necessary changes in his product. The main components of this concept are as under:
2. Integrated marketing: the second important base of modern concept of the marketing is that marketing is an integrated system. It is no limited to physical distribution of goods and services. Under this concept a firm has to satisfy the needs of its customers by estimating effective coordination between various departments. Marketing department is to coordinate the activities of all other departments of the firm in a manner that all the departments may discharge their all responsibilities in the best possible manner and may contribute to the satisfaction of consumers. All the departments of a firm are coordinated through marketing department and the decisions of the marketing manager are considered to be the most important. All other departments have to follow these decisions.
3. Profit through the satisfaction of consumers: according to this new concept of the marketing objects of a firm must be earning the maximum profits through maximum satisfaction of consumers. This concept is based on the assumption that satisfaction of consumer needs is itself a great success to the firm. If the consumer of a firm feels satisfied, the demand of the products of the firm will be increase. It will result to in the increase of sales and in increase of profits. Thus, this concept emphasises upon the maximization of profits through satisfaction of consumers and not through maximum of the sales.
4. Consumer welfare: new concept of the marketing stresses upon consumer welfare. It starts with the discovery of consumer needs and it ends with the satisfaction of these needs. All the efforts are made to provide the goods and services of best quality at most reasonable prices. Thus, it is a social concept focusing upon consumer welfare.
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
dead line is 10-9-2014
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
consumer mind is a black box
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
i have to write on people for my real estate company.
marketerinvolvment
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd