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Competitive branding strategy:
There are three branding policies and strategies:
1. Brand policies and strategies adapted by the manufactures
2. Brand policies and strategies adapted by the middleman; and
3. Other brand policies and strategies.
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
prodact mix of lg company
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
what are the different retail strategies
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
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