Competition related segmentation, Marketing Management

Assignment Help:

Competition related segmentation:

Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette smokers and the tea drinkers are some customer groups where such hard core loyalties are commonly visible.

Soft core loyal: soft core loyal are those who are loyal to two or three brands in a product group are called soft core loyal. For example, a housewife who buys lux, lux, lux, cinthol, and pears, pears, lux in her nine shopping expeditions will be considered as a soft core loyal. The marketer needs to watch such customers and motivate them to shift to the hard core loyalty segment.

Switches: switches are those customers who never stick to a brand. These are the customers for whom brand switching is as easy as changing a shirt. They may switch for a variety or for a special deal.


Related Discussions:- Competition related segmentation

Relationship between brand loyalty and corporate image, Sanitex limited sta...

Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex

Explain about the demographic trends, Explain about the Demographic Trends....

Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris

Fractions, i do not understand multiplying, dividing, subtracting, and addi...

i do not understand multiplying, dividing, subtracting, and adding fractions

Principle of marketing, write the core concepts in marketing with their exp...

write the core concepts in marketing with their explanation.

Math problem help, 1.) Cost Revenue Model: Roberto operates a delivery serv...

1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea

Media-image, Few media-image vehicles enjoy improved image in comparison to...

Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w

Case, Should video game companies continue to alter their products to inclu...

Should video game companies continue to alter their products to include other functions, such as e-mail

Production concept, The Production Concept The manufacture concept hol...

The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management  should,  then,  focus

Which is driving organisations to invest in crm, Question : (a) Custom...

Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd