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Competition Oriented pricing: competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive parity in the matter of pricing. 3 policy options are available to the firm under this pricing method:-
Premium pricing means pricing above the level adopted by competitors. Discount pricing means pricing below such level and parity pricing means corresponding competitors pricing.
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
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Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
Why are firms utilizing Green Marketing? There are five probable purposes for firms raised use of green marketing. And these are: a) Organizations observe environmental mark
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
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