Compare descriptive and causal reserach design, Marketing Research

Assignment Help:

Compare and contrast exploratory, descriptive and causal research designs.

Answer

Objective of exploratory design is to discover ideas and insights; of descriptive design is to describe market characteristics; of causal design to conclude cause and effect or functions.

Characteristics of exploratory design include versatility, flexibility and that it's often used as the front end of total research design. Characteristics of descriptive design include its preplanned and structured design and that it's marked by the prior formulation of specific hypotheses. Characteristics of causal design include the fact that mediating variables should be controlled for and that one or more independent variables are manipulated.

Methods using exploratory design comprise pilot surveys, expert surveys, secondary data (which is analyzed qualitatively), and qualitative research. Methods using descriptive design comprise secondary data (that is analyzed quantitatively), panels, surveys and observational and other data. Methods using causal design include experiments.

 


Related Discussions:- Compare descriptive and causal reserach design

Queuing analysis, RatLand is a large family theme park located in central T...

RatLand is a large family theme park located in central Texas.  Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up

Discuss the steps in creating a customer service strategy, Problem: A m...

Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e

Marketing inteligence, Evaluate the relationship between brand loyalty, cor...

Evaluate the relationship between brand loyalty, corporate image and repeat purchase

R Studio help, I am looking for help working on an R Studio problem and do ...

I am looking for help working on an R Studio problem and do not understand the software or statistics at all ; it is for my marketing research class. Can anyone help me with one on

Procedure for taming a policy, PROCEDURE FOR TAMING A POLICY : An intendin...

PROCEDURE FOR TAMING A POLICY : An intending exporter should fill in a proposal form (no. 12 1) available with all ECGC offices and submit it to the nearest office. After examinin

Documentary requirements for customs clearance , Documentary Requirements ...

Documentary Requirements For movement of goods by air or by sea, the customs permission for shipment is given on a prescribed document, known as Shipping Bill. In other cases (

Small exporter''s policy, SMALL EXPORTER'S POLICY : The small exporter's...

SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export

.tomzak and hale, Describe the marketing research project that Tomzak shoul...

Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.

What is cognitive dissonance, Q. What Is Cognitive Dissonance? Cognativ...

Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co

Explain the concept of motivation and involvement, Q: How can you explain t...

Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd