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QUESTION 1
Discuss the differences between monologic communication and dialogic communication. Use a concrete example to illustrate your answer, highlighting the advantages and the disadvantages of each of the communication style.
QUESTION 2
"Communication is widely acknowledged as important in management development programmes, but there is less recognition of the intricacies and nuances of communication during change such that it is the neglected "specialist knowledge" of change. It is argued that it is the delicate and often subjective interplay of communication styles, expectations and competencies that can unhinge a change program".
Discuss, using examples to illustrate your arguments.
(a) Outline the method of carrying out a quantitative survey which is used in the market research. (b) Describe Michael Porter's five forces that is used to analyse the micro en
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