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Communication - Customer Satisfaction and Service Quality
Involves keeping customers informed in language they can understand and listening to them. It may mean the company has to adjust its language for different consumers - increasing the level of sophistication with a well-educated customer and speaking simply and plainly with a novice. It involves: explaining the service itself, explaining how much the service will cost, explaining the trade-offs between service, cost and assuring the consumer that the problem will be handled.
Many firms try to market the same product as is in many different markets. The product is essentially the same, the only differences may be in packaging and messaging. What are
Cell or Group Layout - Process Design In the years following World War II a novel form of layout was developed in Eastern Europe, suitable for many small to medium-batch opera
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What is a franchise organization? Is Victorias Secret A franchise, if so what kind? If not should it be?? 3 types of franchises: 1. manufacturer-sponsored retailer franchise system
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