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Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
what is importent of positioning?
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
What are the advantages of product development
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
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