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The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
product mix of the lg company
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
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