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Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
Problem: Elasticity, Total Revenue and Marginal Revenue For Each of the following cases, what is the expected impact on the total revenue of the firm? Explain your reasoning
Explain the Nature and Scope of Advertising. Nature and Scope of Advertising: • Paid form • Non-personal presentation and also Promotion. • Known sponsor • Anyo
marketing is a science for the management of a value delivery system
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
hstory of marketing
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