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Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
Steps involved in brand development
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
competitive strategies for market leader
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
explain the various approaches that are followed by fmcg companies in test marketing
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
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