Commercialization - new product development, Marketing Management

Assignment Help:

Commercialization

The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company bringing out a new product ought to make the following decisions:

1). When? What is the right time (timing) to introduce the new product?

2). Where? The company ought to decide whether to launch the fresh product in a single location, several regions, a region the national market, or the inter-national market. Sometimes a market rollout works excellent where introduction is phased in. Global rollout can also be done.


Related Discussions:- Commercialization - new product development

What are the aims of marketing communications, What are the Aims of marketi...

What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a

Market segmentation in mobile phone market, Mobile phone majors Nokia, Eric...

Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian

Develop a strategy for work plan, Develop a strategy to help work teams imp...

Develop a strategy to help work teams implement change       1. Develop a work plan including timetable, key performance indicators, training needs, occupational health and safe

Define organizational buying decision process in briefly, Define the Organi...

Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.

What are the ways of foreign market entry, What are the ways of foreign mar...

What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma

Describe about advertising, Q. Describe about advertising? Meaning :-...

Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per

Coefficient of determination, Q . The following are two weekly forecasrs ma...

Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a

How relationship can be improved, How Relationship can be Improved:- 1)...

How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd